Apprenticeship Customer ServiceYears 11–13Customer Service

Understanding customer needs and expectations

Apprenticeship: Customer Service: Understanding customer needs and expectations

What you'll learn

  1. 1

    Imagine your friend asks for a drink. You bring them a fizzy cola 🥤, but they wanted water 🧊. You didn't listen carefully!

  2. 2

    What's the first step to giving great customer service?

  3. 3

    A customer walks into a café and says: 'I'm really tired and need something to wake me up.' ☕

  4. 4

    Read each customer statement. Tap the TRUE need behind their words.

  5. 5

    A customer says: 'I'm moving house and need to transfer my internet.' What is their main need?

  6. 6

    Sometimes customers don't say exactly what they need — you have to ask clever questions. Try: 'What are you hoping this will do for you?' 🎤

  7. 7

    Which question helps you understand a customer's REAL need?

Practise Understanding customer needs and expectations with Whizlo

Free AI-tutored lessons, unlimited practice questions, and progress tracking for ages 15–18. Aligned to the UK National Curriculum.