Marketing campaigns — research, design, evaluation

What you'll learn

1. 1

   Imagine you're selling lemonade 🍋. Before you make posters, you'd ask people what flavour they like — that's market research!

2. 2

   What is market research?

3. 3

   Your lemonade stand has 100 customers. You ask them: 'Which flavour?' Drag the bar chart to show 50 chose Strawberry 🍓, 30 chose Lemon 🍋, and 20 chose Mint 🌿.

4. 4

   Let's design a poster for Strawberry Lemonade 🍓🍋 based on your research.

5. 5

   In your research, which flavour was the most popular?

6. 6

   You sold 80 cups of Strawberry Lemonade. Your costs were £40. How much profit did you make if each cup sold for £1.50?

7. 7

   Why is it important to evaluate (check) your campaign after it's done?