Marketing — segmentation, targeting, the 4Ps

What you'll learn

1. 1

   Imagine you're selling a new sports drink. You wouldn't give it to everyone — you'd pick the people most likely to buy it, like athletes or gym-goers.

2. 2

   What is market segmentation? 🧩

3. 3

   Let's pick a target market for a new vegan chocolate bar. 🍫

4. 4

   Drag each customer type into the right segment for a luxury watch brand. 🕶️

5. 5

   Now you've chosen your target, you need the 4Ps: Product, Price, Place, Promotion. These are the tools you mix to make people buy.

6. 6

   Which of these is NOT one of the 4Ps? ❌

7. 7

   If you sell your sports drink in a gym, which P are you using? 🏋️