The business environment — PESTLE, SWOT analysis

What you'll learn

1. 1

   Imagine you're running a lemonade stand 🍋. You need to check what's happening around you — like weather, competitors, and new laws — to make good plans.

2. 2

   Which tool checks outside things like weather and new laws?

3. 3

   Let's do a mini PESTLE for your lemonade stand 🍋

4. 4

   Now try a SWOT for your stand. Drag each idea into the right box.

5. 5

   A 'Threat' in SWOT is something that could hurt your stand. Which of these is a threat?

6. 6

   Sort these into PESTLE or SWOT: 'New tax on sugar' (PESTLE), 'Your secret recipe' (SWOT).

7. 7

   Which PESTLE factor is about how people's tastes are changing?