Motivation theories — Maslow, Herzberg

What you'll learn

1. 1

   Imagine you're climbing a ladder 🪜. You can't jump to the top — you must step on each rung to reach the next one. That's Maslow's idea: you need basic stuff first before you can aim higher.

2. 2

   According to Maslow, what must you do before you can move to the next level of needs?

3. 3

   Here's Maslow's pyramid. The bottom rung is 'Physiological' — food, water, sleep. Above it is 'Safety' — a safe home and job. Then 'Love and belonging' — friends and family. Then 'Esteem' — feeling proud and respected. At the top: 'Self-act…

4. 4

   Let's apply Maslow to a worker named Sara. She just started a new job.

5. 5

   Drag each need to the correct level of Maslow's pyramid.

6. 6

   Now meet Herzberg. He said there are two types of things that affect how you feel at work: 'Hygiene factors' and 'Motivators'. Hygiene factors stop you being unhappy (like a clean desk, fair pay). Motivators make you want to work hard (like…

7. 7

   According to Herzberg, which of these is a 'Motivator'?

8. 8

   Which theory says you must satisfy lower needs before higher ones?